Privacy Policy | Asset Banker

Whiteboard Tech Limited Privacy Notice

Purpose and Scope of Privacy Policy

Whiteboard Tech Limited (“Whiteboard”, “we”, “us” and “our”) respects your privacy and is committed to protecting your personal data. The website http:// www.asset-banker.com (“our” Website) is operated by Whiteboard Tech Limited.

This Privacy Notice is intended to explain to you (referred to as "you" or "your") how your Personal Data will be handled by Whiteboard and sets out the basis on which we use, process, store or disclose any personal information, including the personal information detailed below (“Personal Data”) that we collect from you or that you provide to use through the Website.

Whiteboard Tech Limited is an English company with company number 14361346 and a registered address at 1 Wrexham Road, Basildon, United Kingdom, SS15 6PX and is the data controller for your Personal Data. This notice applies to your use of the Website. We are not responsible for the content or privacy notices of other websites.
Your Personal Data collected and obtained
Methods of collection of your Personal Data

We use different methods to collect data from and about you including through:
- Direct Interactions: We collect or generate certain Personal Data from you through your use of the Website or when you submit this through the Website, or through customer interviews or when we interact with you. This can include Technical Data, Contact Data and Correspondence Data.
How and Why We Use Your Personal Information

The following table details the legal bases on and purposes for which we collect and process your Personal Data:

We will only use your Personal Data for the purposes for which we collect it (as outlined in this section 4), unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your Personal Data for an unrelated purpose, we will notify you in accordance with section 11 of this Privacy Notice and we will explain the legal basis which allows us to do so.
Automated Processing

We do not use automated decision making, such as profiling, to process your personal data.
Linked Websites

Our Website may link to the websites of other companies or organisations not affiliated with or controlled by us. Whiteboard is not responsible for the private notices or practices on linked websites. We do not control the privacy practices or these third parties. For example we do not control whether or how third parties may use your information or may use tracking technologies with respect to your information. If you have any questions about a third parties privacy practices or about an advertisement or other targeted content or how any third party may collect or use your information, you should contact the responsible third party directly.
Disclosure of your information

We sometimes share your personal information with third parties who perform important functions for us based on our instructions and applying the necessary confidentiality and security measures. We share your Contact Data with Cubic Telecom Limited where you request a demo of our products, so the Cubic team can contact you in order to run the demo.

[Advertising partner]
Transfers of your Personal Information outside the European Union or the European Economic Area:

At all times, we intend to store and process your personal information within the European Economic Area (“EEA”) and UK. Should this ever change, and we need to share your Personal Data for storage and processing with third parties or organisations located outside the UK or EEA, we will only transfer your personal information in the following circumstances:
1. If that country has been assessed by the European Commission or a Supervisory Authority as providing an ‘adequate’ level of protection for personal information; or
2. Where the transfer is made under a legally binding agreement which covers the European Union requirements for the transfer of personal information to data processors outside of the EEA such as Module 2 or Module 3 of the Standard Contractual Clauses or similar protections authorised by the authorities in the United Kingdom.
  
  [Advertising partner in the US]
Retention of your personal data
In general, we will keep your Personal Data for as long as is necessary for the purposes for which it was obtained from the date of collection. Please note that in certain circumstances, we may hold your data for a longer period, for example, if we are processing an ongoing claim or believe in good faith that the law or a relevant regulator may reasonably, in our view, expect or require us to preserve your Personal Data.
Your rights and how to exercise them
This table below sets out details regarding the rights you have in relation to the processing of your Personal Data. You can contact us to request that we stop using your personal information or that we erase your personal information or to exercise any of the other rights set out below by sending an email to us at ip@whiteboardtech.co.uk

We will provide you with information on any action taken upon your request in relation to any of these rights without undue delay and at the latest within one month of receiving your request. We may extend this up to two months if necessary, however, we will inform you if this arises.
Changes to this Privacy Notice and Questions
If we amend this Privacy Notice, in whole or part, at our sole discretion, any changes will be effective immediately upon communicating the revised Privacy Policy to you.

If at any time we decide to use your Personal Data in a manner significantly different from that stated in this Privacy Policy, or otherwise disclosed to you at the time it was collected, we will notify you and you will have a choice as to whether or not we use your information in the new manner.

If you have any questions, comments or concerns about the way your Personal Data are being used or processed by Whiteboard, please submit your question, comment or concern in writing to ip@whiteboardtech.co.uk

Personal Data	Details
Correspondence Data	You may give us information when you correspond with us for example information relating to how you currently address the asset tracking task.
Contact Data	You may choose to give us information such as your first name, last name, e-mail address, job title, contact and other details when contacting us to request details on our products or to schedule a product demo through the request page on the Website.
Technical Data	This may include information about your visit to the Website, for example information about your device browser, URL, page response times or length of visits to certain pages.

If you have any concerns in relation to how your Personal Data is used or processed, you have the right to lodge a complaint with your local Supervisory Authority.

Legal Basis	Purpose(s)
Legitimate interests It is necessary for the purpose of our legitimate interests to collect and process this Personal Data	Providing access to our Website To allow you access to the Website
	Improving Website functionality and efficiency To monitor metrics such as total number of visitors and requests for demos. To promote the security of our Website.
	Contact and communication with visitors To correspond and communicate with you regarding scheduling a product demo, setting up or managing customer interviews or to provide further information regarding our products.

To defend a Legal Claim	To file legal proceedings; To investigate, establish, exercise or defend a legal claim; and To settle legal claims.
Compliance with Legal Obligation	To comply with UK, European Union and local laws.

IMPORTANT: Before we process your Personal Data to pursue our legitimate interests for the above purposes, we make sure to consider and balance any potential impact on you and your data protection rights. We will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted by law).

Right	Further Information
Right to Object	You have a right to object at any time to the processing of your Personal Data where we process your Personal Data on the legal basis of pursuing our legitimate interests.
Right to Data Portability	You may request us to provide you with your Personal Data which you have given us in a structured, commonly used and machine-readable format and you may request us to transmit your Personal Data directly to another data controller where this is technically feasible. This right only arises where: (1) we process your Personal Data with your consent or where it is necessary to perform a contract with you; and (2) the processing is carried out by automated means.
Right to Restriction of Processing	You have the right in certain circumstances to restrict our processing of your Personal Data – for example if you contest the accuracy of the Personal Data we hold about you or you object to us processing your Personal Data.
Right to Erasure	You have a right to request, in certain circumstances, the deletion of your Personal Data – for example if you exercise the right to object and we do not have an overriding reason to continue processing your Personal Data or if we no longer need to process your Personal Data.
Right to Rectification	You have the right to correct the Personal Data that we process about you if the Personal Data we hold about you is inaccurate or incomplete.
Right of Access	You have the right to request a copy of the Personal Data held by us about you. If you exercise this right, you will receive confirmation about whether we process your Personal Data and if so, a copy/copies of your Personal Data.